I've been meaning to put up a post about this. But candidly, I think they were (or are) struggling and have hit the reboot button. The demographics are not in their favor and they need younger members to survive.
They have a blog post up explaining the change here: http://www.flyfishersinternational.org/Resources/Publications/Blog/tabid/761/post/ifff-changes-name/Default.aspx
They also have some other new changes coming in the future, with planned changes to the Fly Fisher publication and other new content.
We wish them the best in the transformation and plan to continue our involvement.
Dalton
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http://www.tpfr.org
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